What is it?
This practical one-day workshop is aimed at creative businesses who want to work on creating their own strong brand and create an action plan to implement it. Patricia van den Akker is an award-winning creative business adviser & trainer who has worked with 1,000’s of creatives in the last 20 years.
Homework will be given prior to the session and participants will be asked to bring some promotional materials/share their website.
What you’ll cover -
What is branding? And why it is more than ‘just creating a logo’.
What makes a strong creative brand? Practical tips to make your brand stick with your ideal clients.
Before you can start working on your own brand, you need to know in more detail who you are and who your ideal clients are so that you know what you want to be known for and where you want to position yourself in your market.
During this practical workshop you will create your own branding action plan:
Identify your own 5 core brand values, which are at the heart of your brand
Go step-by-step through all the 9 connecting elements that make up a strong brand
Learn how to identify the right colours and images for your brand and ideal clients
Identify the stories that will attract your ideal clients
How to keep your brand and action plan alive
This session is especially aimed at creative businesses (e.g. designers, makers, creative products, visual artists) who want to grow their business, raise their profile and get more interest in their products and services.
About the Workshop Leader
Patricia van den Akker is the Director of The Design Trust, the online business school for designers and makers. Over the last 20 years she has worked with 1,000s of creatives, especially in design and crafts. In March 2018 she was voted the Number One Business Adviser in Branding & Design by Enterprise Nation. Patricia is known for her practical, inspiring and thought-provoking workshops that get you into action.