What is it?
What is branding and why it is more than just creating a logo?
Join us for an interactive session exploring what’s behind the best brand identities and how you can apply such practices to your own business. This is a very practical and visual session, designed specifically for creative businesses.
Homework will be given prior to the session and participants will be asked to bring some promotional materials or share their website.
What you’ll cover -
What makes a strong brand?
Who are you and who are your ideal clients? Identify what you want to be known for and where you want to position yourself in your market.
During this workshop you will create your own branding action plan:
Identify your own 5 core brand values, which are at the heart of your brand
Go step-by-step through all the 9 connecting elements that make up a strong brand
Learn how to identify the right colours and images for your brand and ideal clients
Identify the stories that will attract your ideal clients
How to keep your brand and action plan alive
About the Workshop Leader
Patricia van den Akker is the Director of The Design Trust, the online business school for designers and makers. Over the last 20 years she has worked with 1,000s of creatives, especially in design and crafts. In March 2018 she was voted the Number One Business Adviser in Branding & Design by Enterprise Nation. Patricia is known for her practical, inspiring and thought-provoking workshops that get you into action.