What to Expect
Is your business missing out on valuable media coverage because of fear of journalists and confusion over what they want?
Well, help is at hand.
The ‘How to do your own PR’ workshop, led by award winning journalist Mary Murtagh, will give you the skills needed to promote your business in print and social media and on radio and television.
Got a success story you want to share? Learn how to present this information in a way that engages reporters and gets it on their news agenda.
Want to drum up clients and contracts? Discover how to use the media to raise your profile and broadcast a call to action.
The areas covered include:
* What makes a story and how to spot them in your daily routine
* How the media works and what to do to attract the attention of journalists
* Top ten tips for writing press releases which always get used
* Insider secrets about how to get your business media coverage
The workshop is fun and full of vital information you won’t find in any marketing book or PR website. It is a mixture of presentations, discussion and practical hands-on training.
Participants walk away with a simple toolkit of skills to get the best for their business out of the media.
Feedback from previous courses includes: “One of the three best courses I have done in my career spanning 25 years” and “Great workshop. I’ve got an interview with my local radio station lined up as a result of following your advice so thanks”.
About the Workshop Leader
Mary Murtagh is an award-winning news reporter and video journalist turned entrepreneur. She knows what makes the media tick and how to attract their attention.
With 15 years’ experience of working in newsrooms across the UK and US she now runs her own successful business – Mary Murtagh Media – sharing her media insider knowledge with anyone who needs to put their best foot forward with the media.
Getting media exposure for your business is a money-can’t-buy experience which can generate new customers and clients, raise your profile, boost your bottom line and help your business grow faster.
Mary’s helped thousands of SMEs, start ups and social enterprises to get millions of pounds worth of free publicity in print, radio and television coverage via freelance PR and her ‘How to do your own PR’ workshops.
Mary has a particular specialism in the creative, digital and media sector and her clients include the Design Trust, London Metropolitan University’s Accelerate project which is based in London’s digital hub Shoreditch, Design Nation and Digital Shoreditch.