Reggae Take Over
Reggae Take Over is a reggae music brand with a mission of unity. First taking to the stage in early 2009, they have since hosted events all over the UK, Europe and even Australia, ramming venues with diverse and energetic crowds. The crew has been privileged to support reggae artists like Frankie Paul and Marcia Griffiths as well as artists from the wider musical sphere, including Faithless and Zero 7.
Director Tom Kew was introduced to the Real Creative Futures programme early in 2015, shortly after his transition from keen hobbyist (read obsessive) into part-time professional. The RCF team were immediately welcoming and discussed how they could tailor their training to suit the brand. From workshops, drop-in sessions and one-to-one training, every aspect of the programme has been beneficial in helping steer Reggae Take Over towards growth. Irie.
Business coaching sessions from the “magical energy fairy” Auriel Majumdar have been hugely beneficial, offering the kind of training usually out of the price range of start-ups and SME’s, particular those in the niche (read broke) Reggae music industry. From competitor analysis to networking, marketing and overall motivation, this aspect of the RCF experience has been invaluable.
Understanding the Money Side, with NBV Trainer Mike Howsley looked, on paper, like a very basic introduction to keeping records and filing a tax return. It certainly succeeded in covering this familiar ground, but surprised and challenged the participants by going into impressive depth on a number of important tips and techniques for balancing the books. Believe it or not, Mike is highly sought after on the weekends for his travelling stage show where he and his colleagues perform a human enactment of the Red Arrows! The fact that this is commercially viable gives a taste of the man’s talent for business and it was inspiring to share in his wisdom for a day at the NAE.
The drop-in sessions have been excellent as they offer a relaxed environment to chat and network with fellow creatives, as Bob would say “let’s get together and feel alright.” The most consistently valuable thing about this programme is that it connects people together in ways which might not otherwise happen. Many people in our industry would think of it as counter-intuitive to seek training and advice on reggae promotions: more fool them.
RCF is a lifeline in those moments when you think of throwing in the towel, and has genuinely helped to illuminate the way forward!